Middle-class Asian consumers expect their own savings, insurance, and family support to be their main sources of finance. On the other hand, there is generally a low reliance on government’s support.
Malaysians reported that they are most likely to rely on their own savings. In contrast, Indonesians and Chinese have a higher expectation of support from insurance. Meanwhile, those in India, the Philippines, and Vietnam show a relatively greater dependence on family support.

Health check-ups, living close to family members and advice on how to retain a healthy lifestyle are the top type of services middle-class Asians would need the most for aging parents. These services are consistently valued across different countries, reflecting common concerns and priorities among middle-class families in Emerging Asia.

Most would rather stay at home and be looked after by family members, especially their partners. China shows a slightly distinct pattern, with stronger preference for staying in public old-age care facilities compared to other markets.